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A good metaphor is to think of your Web Site on the Internet as a booth at a tradeshow. Each time someone visits your "booth" they count as one session on your Web Marketing Report. If you have 3,000 sessions for the month, or 100 sessions per day, you have 100 unique visitors stopping by your booth every day. This is the number you want to monitor and drive up.
Staying with that metaphor, a page view is someone viewing one of your handouts, or looking at one of your products. Page views are the number of pages served up for the month. If you had 6,000 page views (and 3,000 sessions) then each visitor looked at 2 pages. Page views (divided by sessions) gives you an idea of how much depth your users are going into. In this example, each user looked at just 2 pages - the main page and one other. This shows your visitors aren't going into much depth. Put another way, visitors do not find the site compelling and do not look deeper.
Page views divided by visitor tells you a lot about the salesmanship of the site. Like a tradeshow booth, your site has to be compelling. High traffic alone will not create sales. The number of pages each user sees is a truer indicator of the success of your site than any other factor. Four is average. Anything less than four, I would consider punching up the site to make it more interesting.
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