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As the field of search engine optimization evolves it becomes increasingly apparent there is just one game in town - Google. Prominent links on Google is THE place to be. The closer you look the more impressive Google becomes.
In preparing this article I did search on "Google's Computers" and it returned this:
"Results 1 - 10 of about 6,560,000 for Google Servers. (0.19 seconds)"
In other words, Google searched 6 _ million Web pages in a fifth of a second! No one can match Google's speed and accuracy.
As computer people we stand in awe of Google. First, they developed their own proprietary version of the Linux operating system especially for their application. Second, they figured out a way to use several cheap computers (about $1000 each) in combination to match the power of a single expensive computer. Third, they scaled this interconnectivity theory to create a search engine made up of over 100,000 individual computers. Everything is load balanced and redundant so it can't slow down.
When a company like this emerges Microsoft throws a ton of money (and programmers) at the problem and takes over the market. Barring that they just buy them out. In Google's case they are too smart (they have proprietary technology connecting thousands of computers that Microsoft can't match) and too big (they have 3,000 employees who produce annual sales of $5 billion, or $1.67 million per worker).
Google had a catastrophic fire (that brought out six fire trucks) hit one of their data centers. Not only did the fire not crash the system, it didn't even slow it down. It appears they apply redundancy to their data centers too! If you want to invest in optimization, put your time and effort into Google. That's what we do.
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