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Google (the world's leading search engine) mission statement is, "To organize the world's information and make it universally accessible and useful." Google's founders (Larry Page and Sergey Brin) are dedicated to bringing up useful information only. They don't want advertising fluff, sales pitches, and off-topic nonsense in their searches. They have built a reputation upon keeping the garbage out of their system.
So how do they do it?
Search engines, like Google, know how popular a site is. They measure popularity by counting how many outside links a site has. Note it is NOT how many sites you link to; it is how many sites link to you (a far tougher proposition). A site that has 100 outside links is more popular than a site that has no one linking to it. Google brings up popular sites and passes over unpopular sites. Their reasoning is, "if no one cares about (links to) this site, it must not be important."
It's hard to argue with that logic. Link popularity can't be faked. It has become catch 22 of search engine marketing: to become popular you have to be popular.
So what can we do about it?
The answer is to play the game. We've found a listing system that submits your site to 3000 Search Engines and Directories. Are they quality links? Probably not, but it will increase your number of outside links. We're offering this service for $100, including a temporary email box. Once we pull the trigger you will be deluged with spam and we don't want any of it going into your real box!
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