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Is Search Engine optimization effective?
According to a study by Double Click (developers of online marketing tools), 41 percent of the total US population (150 million users) use search engines to research purchases. Compare this to only 10 percent for print ads and 9 percent for TV ads. In today's economy Search Engines have emerged as the preferred method of researching purchases by far.
Being listed in a Search Engine, whether paid advertising or a free listing, is highly cost effective. A report from US Bancorp's Piper Jaffray states, "the cost per lead from search engines is $0.29. That compares to $1.18 for yellow pages advertising and $9.94 for direct mail inserts. Search Engine marketing is becoming the ideal marketing vehicle. You only pay a few cents per lead and those leads are highly qualified as the potential customer is actively seeking your products or services."
Google, the search provider for itself and AOL, represents 55 percent of search engine market. Yahoo, its closest rival with MSN and Altavista, represents about 40 percent. Tuning up your site to obtain a free listing in Google and/or Yahoo is a great investment. Dressing up your site so it impresses prospects when they arrive makes for an unbeatable combination!
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