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Not getting response from the Internet? Consider this:
There were 152.8 million Internet users in the US in 2002. A recent study by "The Dieringer Research Group" reported that 40 percent of Internet users in the US formed their opinions of brands due to information they gathered online. Multiplying 40 percent by 152.8 tells us that 61 million people in the US alone formed their opinion regarding products and services after conducting research online. That speaks to the importance of having a great Web Site and a solid Web Marketing program.
So how do people research products and services online? Search engines of course! Simply ask yourself, "What do you do when you're interested in learning more about a product or service?" Sometimes you'll go directly to a vendor's Web site if you know the URL, but more often you'll go to Google and do an "Advanced Search" to find what you're looking for.
So take a good hard look at your keywords. Make sure they are what people are typing in (the search engines) to find you. The Internet is growing and people are using it, especially to form buying decisions. You're in the game and it is turning in our favor. It is more important now than ever to stay the course!
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