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Search engines work great for big companies but what about small, local firms. If your specialty is Family Law and you practice in Huntington Beach, prospects from New York don't do you any good. How can you gain exposure with YOUR people?
The answer is to add your location (cities and counties) to your site.
If I want to find out what is going on this weekend I'll go to Google and type in, "Entertainment Orange County." Google returns ONLY web pages that contain ALL THREE words. There are millions of pages containing the word "Entertainment" but only a fraction of these also contain the words "Orange County." Adding a geographical location narrows the search to exactly what I want to see.
Adding geographic terms to your site will do exactly the same thing - narrow your search to your specific area. Your exposure will be better (than not narrowing your search) and here's why:
You win because you get more hits. Being at the top of a specific category (family law Huntington beach) is better than being lost in a general category (family law). Narrowing focus works contrary to what you'd expect. It increases exposure.
You'll win again because your search is narrow. Only those people looking in your area will arrive at your site. The traffic you receive will be real prospects.
Community-based businesses should include their geographical locations on their sites. People know appending a location onto search terms narrows results to only businesses within that location. Without geographic search terms your site is much too general. No one can hope to gain Search Engine prominence with Family Law. Family Law in Huntington Beach is another matter. You can and will gain exposure. And it will bring the right kind of traffic!
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