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People ask us how to make search engines function like Yellow pages. For example, say you are an electrician and you practice in Tustin, California. You need to focus on one geographical area. Exposure in the rest of the country really won't do you much good. How do you approach your Web Marketing?
The answer to this problem is to narrow your search. Pick just three keywords. Electrician is what you do. And Tustin, California is where you practice. On our side we optimize your Web pages with just three words: electrician, Tustin, and California.
If you search with this phrase enclosed in quotes ("Electrician Tustin, California") the search engine will return only pages that contain all three words in that specific order. It's not likely anyone would make that search so optimizing for it is of little use.
However, if you search those three words without quotes (the default condition) the search engine will return only pages that contain all three words. Web Marketing becomes a matter of getting those three words onto pages in random fashion, in the text, the title, the headings, the links, etc. You have a good chance of coming up because Electrician Tustin, California without quotes is a pretty specific search. There aren't many pages on the Web containing all three words.
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