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Business owners often express concern about investing in the Internet. They wonder if the payoff warrants the time, effort, and money they put into it.
Well, let me allay those concerns. The Internet is rapidly becoming the standard way for people to look up and buy goods and services. No longer a sideline, the Internet has become main stream. In his book "Guerrilla Marketing for Free" Jay Conrad Levinson explains it this way:
"Nearly 75 percent of Americans are online an average of almost ten hours a week, and those figures rise each month. These people are spending less time with books, magazines, and newspapers. And their TV consumption is 37 percent less that that of Internet non-users. The Internet is growing at a faster rate than any other medium. If your location is not smack-dab in the middle of it, you're going to be lost."
Applying resources to establish yourself on the Internet is a great investment. Aggressive marketing plans establish the site at the center, not on the periphery. Other advertising drives prospects to the site where they can make informed buying decisions. Companies orienting their marketing around the Internet are setting up for success in the future.
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