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Search engine marketing is the process of optimizing a site for specific keywords. The first step is to choose keywords you think people would use to find your site. All the Web Marketing activity that takes place after that choice is based upon those keywords.
The choice of keywords is the foundation of the program. And that choice is based upon words we "think" people will use. But how do we actually know? The potential problem is basing a program on search terms that no one is actually using.
To solve that problem we needed a tool that measures what search terms people actually use. The tool gives us that ability to verify in advance that a keyword is popular and receives heavy use. Heavy traffic will come at the top of that category.
We went in search of a "Keyword Selector Tool." It is installed on our site. To use the tool go to InternetMan.com, click on Web Marketing, then Selecting Keywords, and finally the Keyword Selector Tool link in the middle of the page. Begin testing two and three keyword combinations that you think people might use to find your site. You learn very quickly what terms people actually use. It's quite enlightening and not what you expect. Switch to marketing on search terms that get heavy and use your Web Marketing program will improve dramatically.
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