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How can you get people interested in your site AFTER they arrive? You would look on the web for samples; that's obvious. Another place that is not so obvious is the magazine rack at the bookstore.
Magazine designers have mastered the art of creating covers that beckon you to pick it up and see what is on the inside. The challenge of a web designer is to create an opening page that reveals what the site has to offer to attractive visitors to look inside. Magazines, sitting on the rack next to each other, have only their cover to entice people to pick it up and buy it. That is stiff competition and the magazine designers are great at creating excitement about what is inside.
Web designers have exactly the same problem as magazines on a rack. They must create interest. Magazine designers have been at it longer and are good at it. If you glance at the "Enquirer" in the grocery store checkout line, you can't help but pick it up. The headlines, starbursts, photos, and graphics are carefully crafted to catch your attention and draw you in. It works and it gets results.
Great web sites generate excitement about what is inside. They entice people to look further. This requires packaging your site in an exciting way that draws people in and keeps them there. This is not easy or obvious. However, if you are looking for direction as to the look of your new main page the magazine rack is a good place to start. They are experts at it!
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