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Google's Ad Word click rate advertising rates (paid links on the right side of the page) have gone up dramatically. Ad Word click rates have gone from pennies to dollars per click. A good keyword in your industry probably costs between $1 and $5 per click! These rates seem ridiculously high but are demand driven. First page placement is expensive and companies are paying for it.
Our Web Marketing clients are doing on average about 3,000 page views per month. If this traffic were paid for at Google Ad Word rates that would cost about $3,000 per month. That is the cost of traffic today on the open market.
Traffic is a resource worth capitalizing on. Your prospect is super-aware of everything on your site. They will pick up anything that doesn't look right or feel right. Anything phony or amateurish will turn them off completely. To close sales the site must be able to stand up to the scrutiny of this super-critical eye. Prospects expect a polished professional site. Are the colors right? Is your best offer prevalent on the main page? Is the logo professionally done? Take a fresh look at the site. It is in your best interest to take this expensive commodity called traffic and turn it into real income.
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