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We all know the Internet is not an easy game. Creating a web site is easy. Doing real business takes time and effort. We are always looking for ways to improve our Internet presence.
One effective way is to improve online results is the domain name itself. What's in a name? Leonard Slye's career went no where until he changed his name to Roy Rogers. The same with Marion Morrison until he changed his name to John Wayne, or Issur Danielovitch who changed his name to Kirk Douglas. A good name can make a actor or a company.
One hundred thousand domains disappear each week. Not everybody is willing to pay the rent for all those domain names. Thousands expire daily and go back on the market. To see what names are being dropped go to pool.com. It's a free service.
There is nothing more important to your online success than a great domain name. If yours doesn't hit the ball (and position your company properly) look around and find something better, even if you have to pay for it. It's one of the best investments you can make.
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