Web Site Statistics - Your Web Marketing Scorecard!
How Many People Set Your Site as a Favorite Last Month?
Don't know? With Internet Man Statistical Reports you'll
know. We put a lot of care into our stats reports and it is
the little things that make the difference. We've worked hard
on stats because it is important!
Any marketing program is based on measurement. First you
put out marketing activity then you measure the results. Using
the measurement you adjust the marketing campaign by emphasizing
those areas that produced the best results. Feedback from
the campaign determines where you put your time and effort
in the future.
Internet Web Servers record information in server logs. You
must have a savvy Web host that will capture the information
and report it back to you in a format you can understand.
Because we offer Web marketing as a service we already understand
the importance of Web statistics. We need this information
to adjust our clients programs. It isn't enough just to know
site traffic. In addition to traffic, you need to know where
people are coming from (what search engines) and what search
terms they used to find you.
Site statistics are not generated automatically. It takes
time and effort to set up Statistic reports properly. We take
pride in our Web statistics. It took a long time to get them
right. First, we had to make sure our Web servers were logging
all the data, including the extra "referrer" data.
Then we made sure that our statistic package was set up to
accept this additional data. Finally we set our reports to
update daily. Every morning there is an updated report in
your Admin area.
Three Screen Captures from a Sample Report
The first report is Daily Traffic. This report clearly states
how many people visit the site each day. A Web site is like
a tradeshow booth. Daily traffic tells you how many people
stopped in your booth. Number of Visits is an accurate picture
of site activity. Hits is wildly overstated and useless for
measurement purposes.

The second report is Referring Sites. A referring site is
the site the user was before they clicked onto your site.
Referring sites listed in the report are linked. By clicking
on that link you go to the referring site and see the actual
link people used to find you. For example, this site received
90 visitors from Columbia University. Clicking on that link
showed that a professor included a web page from this site
as part of his course. Referring sites track paid advertising
and reciprocal links.

The third report is Keyphrasis used on search engines. This
report shows actual search terms used to find you. Your Web
marketing program optimizes based on words that you think
people will use. After the program runs for six months, review
this report and see what search terms people actually used.
Then, using this information, adjust your Web marketing to
emphasize the keyphrases that are actually working.

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