Web Site Statistics - Your Web Marketing Scorecard!

How Many People Set Your Site as a Favorite Last Month?

Don't know? With Internet Man Statistical Reports you'll know. We put a lot of care into our stats reports and it is the little things that make the difference. We've worked hard on stats because it is important!

Any marketing program is based on measurement. First you put out marketing activity then you measure the results. Using the measurement you adjust the marketing campaign by emphasizing those areas that produced the best results. Feedback from the campaign determines where you put your time and effort in the future.

Internet Web Servers record information in server logs. You must have a savvy Web host that will capture the information and report it back to you in a format you can understand. Because we offer Web marketing as a service we already understand the importance of Web statistics. We need this information to adjust our clients programs. It isn't enough just to know site traffic. In addition to traffic, you need to know where people are coming from (what search engines) and what search terms they used to find you.

Site statistics are not generated automatically. It takes time and effort to set up Statistic reports properly. We take pride in our Web statistics. It took a long time to get them right. First, we had to make sure our Web servers were logging all the data, including the extra "referrer" data. Then we made sure that our statistic package was set up to accept this additional data. Finally we set our reports to update daily. Every morning there is an updated report in your Admin area.

Three Screen Captures from a Sample Report

The first report is Daily Traffic. This report clearly states how many people visit the site each day. A Web site is like a tradeshow booth. Daily traffic tells you how many people stopped in your booth. Number of Visits is an accurate picture of site activity. Hits is wildly overstated and useless for measurement purposes.

The second report is Referring Sites. A referring site is the site the user was before they clicked onto your site. Referring sites listed in the report are linked. By clicking on that link you go to the referring site and see the actual link people used to find you. For example, this site received 90 visitors from Columbia University. Clicking on that link showed that a professor included a web page from this site as part of his course. Referring sites track paid advertising and reciprocal links.

The third report is Keyphrasis used on search engines. This report shows actual search terms used to find you. Your Web marketing program optimizes based on words that you think people will use. After the program runs for six months, review this report and see what search terms people actually used. Then, using this information, adjust your Web marketing to emphasize the keyphrases that are actually working.