 Sample
Web Marketing Program
I. Overview
Our Web Marketing Program gets traffic by placing your
site near the top of major search engines. Web Marketing
is a campaign, not a one-time service. Web Makerting programs
are based on hours. It takes a minimum of 10 hours to get
your site optimized and an additional 1 to 3 hours each
month to maintain the program. The work is creating keyword
content pages, evaluating pages using a computer knowledge
base, optimizing pages for specific search engines, listing
the site with search engines, and monitoring the progress
as you move up in the search engine. The majority of hours
take place in the beginning of the program. This document
explains a typical entry-level program and includes the
estimated hours of work performed.
II. Keyword Content Pages
A. Background
Keyword content pages are pages designed specifically to
impress the search engines. We will create a page, or series
of pages, based on a single group of keywords. We will optimize
that page so that the keyword is repeated in the title,
text, headings, alt tags, links, etc. The goal is to make
your page appear as the wealth of information on a specific
subject matter. The page will be picked up and indexed by
a search engine. It will rank high because it is dedicated
to one specific subject matter. The goal is to make your
site appear is the single best source for the keyword subject
matter.
B. Pricing
The price includes creation, optimization and installation
of keyword content pages is approximately three hours for
the first page, and two hours for each page after that.
III. Site Optimization
A. Background
Any legitimate Web Marketing service includes optimizing
the site prior to listing. Listing a site without optimizing
it for certain keywords is a waste of time and money. Sites
must be optimized prior to being listed with search engines.
Often sites are created for visual appeal, however search
engine listing is a text only system. To list high in a
search engine we must rework the main page - generally adding
text to predominantly visual design. We add text, titles,
alt tags, links, headings and other elements. The idea is
to interject your keywords into your main page any way we
can. If your keywords do not appear on your main page you
site will never achieve a high ranking, no matter how many
times you submit is for indexing.
B. Pricing
1. Main page optimization - 4 hours.
2. Optimmizing the remainder of the site - 2 to 6 hours
depending on size of site.
3. Follow up with client is on a per hour basis.
IV. Managing the Campaign
A. Background
Mills Group Multimedia Web Marketing service includes a
monthly Web Marketing Package mailed to your place of business
that includes the following documents:
1. Search Engine Listing Report - containing where you
rank in each search engine with each keyword and your monthly
incremental movement up or down.
2. Site Traffic Summary - including a history of page views
and sessions (visitors) of your site each month since the
inception of the program. The monthly marketing report gives
you a concise summary of the effectiveness of your web marketing
program.
3. Web Marketing Newsletter
B. Pricing
This is included in the program. Typical monthly billing
is 1 to 3 hours per month (at 40/hr.) per web site (depending
on the number of keywords).
V. Adding to the Campaign
The Web Marketing report provides a clear picture of the
site's performance in all major search engines. We provide
online Web Trends and Traffic reports that give additional
insight into what search engine people are using to find
the site. Clients augment their Web Marketing activity with
additional keywords and additional work done on the main
page. This type of activity is invoiced on a per hour basis.
VI. Rates and Terms
A. Hourly Rate
Web Marketing activity is on a per hour basis at $50 per
hour.
B. Payment Terms
1. A deposit is required to initiate the web Marketing
Service.
2. Web Marketing hours are recorded during the month performed
and invoiced at the end of the month.
|
