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Do You Know How Many Unique Visitors You Had to Your Site Each of the Five Business Days Last Week?

IF YOU DON'T, YOU SHOULD

It's amazing that good businessmen are so lax about their site's performance. They know sales. They'll quote sales numbers all day long. But when it comes to the site, they don't have a clue as to what is going on. How can you measure performance of your marketing campaign if you don't know how your site is doing? The answer is you can't. You're shooting completely in the dark.

Do you know where your site stats are and how to read them?

First of all, you need a decent stats report and you need to know where it is. This isn't rocket science. Most of what these reports tell you isn't useful, however some of it is. You need to know:

1. How many people visit your site daily?

2. How did they find your site?

You should have an ongoing, active awareness of how your site is doing. We have selected the best statistical package from around the Web. Being Web Marketing professionals ourselves, simple reports are not enough. We understand the need for accurate reports that recorded all the data, not just traffic. We need to know specific information: where users are coming from, what search engines they use, and what search terms they were putting into the search engines. We have taken great care to provide accurate, meaningful, daily reports for your site.

Server logs keep a record of everything the server does. We have our servers logging extra information so you know where your visitors are coming from. For example, our statistics tell you:

1. What search engine each user came from

2. The keyword phrase they used to find you.

This is REAL information. Now that you know what search terms people actually used, it's a simple matter to optimize the site for those words. This brings in even more traffic. This is an example of how statistics directly affect your online business. We create detailed reports that are the best in the business. Our reports run daily. If you want to improve your site's results, we have the reports to do it.

How to Read a Statistics Report

Below is a chart of site traffic. Each row shows the traffic for one day. The table represents traffic for the month. There are four columns - Number of Visits, Pages, Hits, and Bandwidth. Each traffic indicator has a specific meaning. You must understand a report before accurately measuring your site's performance.

 
 

Number of Visits

Number of Visits is a measure how many visitors you had on that day. The Internet is a "stateless" protocol, meaning the web server doesn't know if your users are connected or not. To get around this "stateless" limitation, sophisticated Servers record sessions. A session begins when you first arrive and continues until you leave. A session is a visit to the site. If you were at a trade show number of visits would be how many people stopped by your booth that day.

Pages Viewed

A page view is serving up one web page. Page views are the number pages viewed on that day. For example, on November 2 there were 55 visitors who viewed 169 pages. This means that on average each person looked at about 3 pages. A high page count means people are reading your material. This is an indication of a well written site.

Hits

Hits are a meaningless statistic. A hit is anything a server does at all. For example, when a server serves a web page each image on the page is a hit. If the page has dozens of buttons, photos, and graphics it could equate to 100 hits per page. People refer to how many hits their site receives as if it were visits or pages. It isn't. Hits wildly overstate traffic and should be ignored.

Bandwidth

Bandwidth is the amount of data downloaded from the site. If the bandwidth is 925.5 KB this means about one megabyte of data was downloaded that day in images, html, and video. A CD holds 660 megabytes. If your bandwidth gets too high you can expect a call from your ISP. They pay for bandwidth by the month.