Do You Know How Many Unique Visitors You Had to
Your Site Each of the Five Business Days Last Week?
IF YOU DON'T, YOU SHOULD
It's amazing that good businessmen are so lax about
their site's performance. They know sales. They'll quote
sales numbers all day long. But when it comes to the
site, they don't have a clue as to what is going on.
How can you measure performance of your marketing
campaign if you don't know how your site is doing?
The answer is you can't. You're shooting completely
in the dark.
Do you know where your site stats are and how to read
them?
First of all, you need a decent stats report and you
need to know where it is. This isn't rocket science.
Most of what these reports tell you isn't useful, however
some of it is. You need to know:
1. How many people visit your site daily?
2. How did they find your site?
You should have an ongoing, active awareness of
how your site is doing. We have selected the best
statistical package from around the Web. Being Web Marketing
professionals ourselves, simple reports are not enough.
We understand the need for accurate reports that recorded
all the data, not just traffic. We need to know specific
information: where users are coming from, what search
engines they use, and what search terms they were putting
into the search engines. We have taken great care to
provide accurate, meaningful, daily reports for your
site.
Server logs keep a record of everything the server
does. We have our servers logging extra information
so you know where your visitors are coming from. For
example, our statistics tell you:
1. What search engine each user came from
2. The keyword phrase they used to find you.
This is REAL information. Now that you know
what search terms people actually used, it's a simple
matter to optimize the site for those words. This
brings in even more traffic. This is an example
of how statistics directly affect your online business.
We create detailed reports that are the best in the
business. Our reports run daily. If you want
to improve your site's results, we have the reports
to do it.
How to Read a Statistics Report
Below is a chart of site traffic. Each row shows the
traffic for one day. The table represents traffic for
the month. There are four columns - Number of Visits,
Pages, Hits, and Bandwidth. Each traffic indicator has
a specific meaning. You must understand a report before
accurately measuring your site's performance. |
