The
Annual Review - Your Guide to Success on the Internet!
The Internet can be a perilous place. People need help avoiding
pitfalls. The Internet, more than any other field, is a place
where you need a guide.
If you are starting out, take advantage of the experts. We
are here to make you successful online. We've done it hundreds
of times before and have a specific way of going about it:
1. Review everything you are doing now.
Before we presume to make recommendations we do a review
of what you are doing now. This includes all aspects of Internet
technology, both those you are using now and may be using
in the future. We want to understand how you do business,
online and offline. We approach it as if it were our business
and ask questions. Only by learning about your business can
we gain an understanding of how to help.
We leave no stone unturned. We look at every corner of the
business to find ways to work better and smarter. We encompass
the immediate business (within the 4 walls), and the prospect,
customer and vendor base (in the outside world) as well. We
look at the mechanics of doing business, marketing, and communications.
Our goal is to gain a full understanding of your business
to best determine how to use Internet technology to improve
it.
2. Make recommendations of what should do in the coming
year
After gaining a thorough understanding of the business we
will make specific recommendations of everything we feel you
should be doing for the next 12 months. We draw from our experience
with other companies to use those techniques that have been
successful in the past. During this phase we come up with
online ways to do business. Our recommendations may follow
what you expect, but often we come up with innovative ways
to do business you never thought of.
If you hired a consultant (with comparable credentials) to
audit your company and make recommendations, you could easily
spend thousands of dollars. If they were good it would be
worth every penny. We extend this service for free. The result
of this phase will be a proposal taking care of your Internet
needs for the coming year.
3. Sit down together, review the results, and make recommendations
for the next year.
At the end of the year we will sit down with you, go over
each element, and make an assessment of how it has performed.
This "annual review" process deepens our understanding
of your business and refines online operations. After a year
we know what elements are effective. Effective elements are
enhanced and developed. Ineffective elements will be fixed
or dropped from your program. Based on performance, documentation,
and your feedback we develop a new plan for the next 12 months.
The annual review does positive things. It creates an enlightened,
targeted approach to your Internet. It brings everything the
Internet has to offer to your doorstep. It provides you with
expert Internet operations! |